I’d have to check the email notifying me of the existence of the address, but I’m pretty sure it’s been about 1 hour since Mangifera Well became a thing. 

But first, let’s address the name. 

I’m pretty sure you see entrepreneurs and business owners talk about the thought process behind their business’s name (I’m not talking about ones that name their businesses after themselves, like Melissa Wood or Tracy Anderson) on their various podcast features and Good Morning America specials (idk) and so many have a deep personal connection to whatever name they chose. 

This would be the point where I would name a business owner that I saw do this that inspired me so much, but I can’t think of a good one. This isn’t really inspiration coming from a story that I think is amazing, honestly the only one entrepreneur I can think of is Lauryn Bosstick talking about naming The Skinny Confidential, the podcast I used to listen to all the time in 2021-2022 on my morning walks around Lady Bird Lake. I was not thrilled to make this reference because I have not listened to that podcast since they started harping on the health benefits of raw milk and how everyone needs to eat meat to look and feel their best – particularly beef. 

I don’t eat beef, I don’t eat pork, I don’t eat lamb. 

Pasteurization is essential for ethically producing a product meant to be consumed, given the wild health risks incurred when you skip that step. 

So it feels kind of weird crediting The Skinny Confidential with my desire to have a brand that isn’t just my name, but here we are, it’s the only “here’s how I named my business” story I could think of. I felt like I needed a good example, but maybe I didn’t? Anyway – 

The name of Mangifera Well came about one Sunday afternoon, like right now. 

I’ve been feeling a deep restlessness in life lately – a need for a creative outlet and new structure. My cameras are collecting dust. Right and left on Instagram, Tiktok and LinkedIn I see content creators betting on themselves, being consistent and finding radical success. 

When I took the Strengthsfinder quiz back in 2021ish, the results identified that taking time to think and reflect is essential to me being my best and finding clarity. 

So when I have feelings of restlessness or a hunger for change, my mind automatically goes to popping open a word document and adding to my Journal entries – aka a Google Doc that I’ve been slowly adding an entry to every 4-6 months since 2021. 

It’s kind of ridiculous that my mind automatically goes to that document given how infrequently I actually take the time to sit and write in it. Granted, I know sitting down and writing makes me feel better, yet I take the path of least resistance for dopamine and scroll on Instagram for an hour instead of writing for 10 minutes. 

Very Americana of me. 

And I say that in jest. Our society is so overwhelmed with excess, we don’t even take the opportunity to live our best lives. We are slaves to work, consumerism and poorly thought out decisions. 

We are slaves to instant gratification. 

Social media and smartphones have only amplified this addiction, and the disease comes at a high dollar. Instant gratification occupies the space that should be inhabited by inspiration and willpower. After all, you don’t have to venture far into the ether to find undeniable examples of the radical opportunity we have in 2024, and the free will to do pretty much whatever we want. 

There are hundreds of thousands of Youtube videos detailing how to begin any type of business, there are millions of people freely sharing their journeys for us to glean inspiration from, yet we end up cycling through life in a very narrow spectrum of existence. We cling to the same habits that bred the undesirable circumstances that we attempt to escape from through dopamine seeking behaviors. 

It’s truly exhausting. 

We are heavily marketed at, yet having too much stuff makes our homes stuffy. Our views, follows and likes are a hot commodity, yet having so many examples of people’s highlight reels desensitizes us to extraordinary accomplishments but somehow leaves us feeling depressed about our own circumstances, rather than acting as evidence that our lives can be really really good. 

Anyways, circling back to the journal entry.

It’s that initial resistance that typically stops me from starting to begin with. I was planning my next activity as I wrapped up an afternoon shower and felt a pang of reluctance when I thought about sitting down to write. 

I never use this laptop, so when I opened Google Docs for my go-to journal entry document, I realized I’d been logged out, and the password saved to my browser was no longer correct. 

God, can I just say – the number of unique passwords you need to remember is ridiculous. I strongly believe the human form was not designed to instantly recall memories of random and specific strings of characters with flawless accuracy. I’m always forgetting and resetting passwords, and it feels like this struggle is unique to me. 

Instead of resetting my password on my laptop, which would almost surely require me to log back into that account on all the other devices it was logged in on, I decided it was EASIER to just make a new email account because I’ve been passively thinking about starting some kind of blog-type account for awhile now. 

Obviously, I had not come up with a name at that point, so I started thinking about all the little things that I’m into that could inspire a brand name. 

I LOVE a micro-obsession, like being super into miniskirts, a hobby, a food, a vibe. I think embracing our preferences adds so much spunk and flavor to life – there’s something so special about having things “just so.” 

I’ve always been into Mango. The fruit, the store and the color (less so the recreational soccer team I was on last year, called Club Mango). Great starting point. 

Mango feels nostalgic too. My mom used to get mangos from the grocery store and cut them up for my siblings. I found the way she would score the halves and pop them inside out extremely satisfying, the little cubes are so cute and the knowledge of how to eat the fruit tickled my affinity for being in the know. Beyond that, fresh fruit is still such a delicacy to me, I always loved the mango, the peaches, the nectarines but in my adult life, I actually routinely buy mangos. Constantly. Every shopping trip. They are an unguilty pleasure. 

I buy them frozen, three or four bags at a time, for smoothies. I also occasionally purchase mango dried, and I buy the fresh mangos during the summer, because people who eat fresh fruit are happier (I probably saw that claim once two years ago and just accepted it as fact – I think about it all the time when I’m at the grocery store, somehow debating the need to spend $1.39 per fruit when the same me just bought two $100 dresses because the other $100 dress I purchased for a friend’s wedding next weekend isn’t going to work out – it will be a perfect dress to wear on my birthday in a few months when I’m thinner – but I can’t afford to fuck up and not have options, so I’m getting another dress). 

I Googled all the variations of Mango related wellness names, because god forbid I choose a name that another business has already had printed on the front of their tropical themed wellness clinic. What if this shit takes off and I have to pay another small business to get the Instagram handle? Unsurprisingly, most iterations of Mango wellness brands had been taken, so I settled for continuing to Google “other names for Mango,” and landed on the Latin, scientific term for the fruit. Mangifera Indica. 

Mangifera is actually a really ugly word, but I highly fuck with Indica so we’re going to go with it.

Mangifera Well. 

It’s official. I made a new business gmail account, and during the setup process there was a space for me to add a website. 

A domain shouldn’t be too expensive, right? I mean, I might as well send it and get the domain knocked out now, while this is fresh on my mind. 

After all, favorable conditions may never come. 

Shit, it’s not as cheap as I thought. A website is $84. That’s not a terrible amount to invest in a business, but I also didn’t plan on doing a full send today. 

But also, it’s $84. Just $84. That’s a far cry from a full-send financially. 

Plus, when else am I going to set this shit up? 

I’m notorious for starting a project and abandoning it in the early stages, just as I’m met with the slightest friction. 

Great. We have the domain. 

And thus, the birth of my ~ blog ~ or website, or whatever, for my business, blog, affiliate link, public-facing journal. I don’t know what this is yet. We are still figuring that out.

Full disclaimer, this business idea is somewhat half baked, but I’ve been obsessed with the concept of cultivating my own lifestyle for awhile now, and have been passively interested in sharing it so other people can escape their self inflicted limitations and embrace a more vivacious human experience through the lens of free will. Life is whatever you decide to make of it, after all. 

So now that we have all that set up, I opened a new word document, one for website entries, the one I’m writing in right now. I opened another for journal entries. Because that’s where the magic, aka brain dumping, will happen. That’s where my creativity will meet reality. That’s where the ideas will begin and flow through me.

I forced myself to write in the journal first, despite every part of me wanting to switch over to the WordPress Tab with my new fucking website just glaring at me. 

But I need to find peace and solitude and direction before I abandon the reason I opened my computer to begin with. I need to push past this initial resistance of a distraction and follow through on what I came to do. What I do after I wrap up my initial task can wait. 

So I went, I wrote, and I am now here, continuing to write. I didn’t give up halfway through the activity. That’s a win, in my opinion. 

There are a couple things that I want to talk about in depth here, but I think we’re going to keep it simple on this post for the sake of actually posting this today. 

Taking action now. 

I have plenty of time to write other posts that nobody will read in the days coming. 

Right now, I need to wrap this up and get to my next activity – testing out my new morning routine on Sunday evening, so I can ease right into the real deal tomorrow morning before work. 

“Big things are coming”

• That is what I want to sign off with 

But honestly, I don’t want to over-hype anything or add unnecessary expectations to this work in progress that I’m beginning here. So we will just leave it at that. 

I wrote the post and now it is going to be edited and posted. That is what we are ending with. Thank you for reading this. You did not have to be here. You did not have to care enough to read all of this. But you did, and I am grateful for you hearing me when I say, writing the first blog post was kinda hard, but I did it without favorable conditions. 

I know you can do things without favorable conditions too. 

Now, I’m off to test out a new morning routine so I can confidently wake up and execute it tomorrow. 

Cheers.